Product Strategy & Leadership
When you need a fractional product partner to align founders, product, and go-to-market teams, I help clarify the bets, decide where automation or AI actually belongs, and drive tricky products from idea to adoption.
Capabilities
Where I’m most useful.
Most of my work falls into a few patterns. If you see yourself in one of these, we should talk.
Product UX & Delivery
When you have fuzzy product ideas, I define the objects, states, and flows so we can ship a clear first version. From onboarding and customer touchpoints to using vibe-coded and Figma prototypes to test the experience before we commit.
Data & Insights
When you have data but no clarity, I shape the metrics, reporting, and AI-assisted analysis to answer what's going on and if it's working for product, growth, support, and leadership.
Workflows & Tools
When your teams runs on hacks and scattered tools, I design and refine the underlying workflows and internal tools for ops, support, and success, so the day-to-day work gets done with less friction.
Craft
Making a product feel right.
It's the little and subtle details that change how products feel and are used.
Paced Complexity
So people can start simple, build trust, and grow into the power of the product without feeling overwhelmed.
Trustworthy Metrics
Numbers that line up with how the business actually works so people believe them.
Clear Object Models
So teams are talking about the same things in the same way, with honest naming that matches how people think and work.
Calm, Legible Interfaces
Especially when the system and data underneath are messy or intense.
States & Edge Cases
Because most of the pain lives in error states, empty states, and weird paths along the decision flow.
Hidden Humans
Surfacing and reducing the manual glue work that keeps systems "working", often carried by support, ops, and community teams.